01
Separate silence from rejection
A clear “no” is different from a deal that lost momentum because of timing, budget, internal priority or an unfinished decision.
Don't automatically chase harder — and don't automatically write the deal off. First decide whether anything in the opportunity still justifies another move.
A clear “no” is different from a deal that lost momentum because of timing, budget, internal priority or an unfinished decision.
A useful new reason to restart the conversation is stronger than another generic “just following up” email.
If the prospect declined, opted out, or the opportunity no longer fits, leave it alone. Recovery is about prioritization, not chasing everyone.
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